“the best Cab in the world for $17”? Challenge accepted.

Here is an open letter from  Steve Sprinkle (VP of sales in  E & J Gallo Winery). Though I would share it with you guys.

 

To All-

Robert Parker just called Martini Sonoma Cab “the best Cab in the world for $17”.  I would like to try a social experiment and ask each of you to communicate this unbelievable endorsement to 5 of your friends and/or members of your family by Monday morning.  Please forward this same request to ALL of your direct reports and ask them to do the same until it reaches every sales employee in the country.  Please encourage everyone to use the method of communication they are most comfortable with…Facebook, Twitter, email, etc.

I want to test the “power of over 500 voices”.  Thanks and have a great weekend.

Steve

best

 

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